Janssen extends the Blue Latitude contract for strategic marketing services...
We are pleased to announce that Blue Latitude have been reappointed to provide Janssen with strategic support and creative marketing services for their brand teams in the EMEA region. Following this...
View ArticleTackling biosimilars – how to handle the threat to Pharma brands
Recently, Blue Latitude Health worked with a global pharmaceutical brand to develop a strategy for dealing with the introduction of biosimilars to the market. Their product, a treatment in the...
View ArticleBigger than brand: Portfolio positioning for pharma
For many years, pharma have reduced the impact of loss of exclusivity (LOE) by launching alternative molecules to treat the same condition. Whilst the commercial intention of this is to maximise the...
View Article‘The Maggie’s Blues’ take on the London Culture Crawl for Maggie’s Centres
Blue Latitude Health is a healthcare creative marketing consultancy, and part of our day-to-day work involves working closely with oncology healthcare professionals and patients to understand their...
View Article10 tips for developing insightful pre-launch positioning
By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Head of Insight Martine Leroy...
View ArticleBlue Latitude Health shortlisted for two PMEA 2015 awards!
We are pleased to announce that we have been shortlisted for not one, but two PMEA 2015 awards for our Lilly Medical Information Cascade project. We were shortlisted in the Excellence in...
View ArticleLiving with Cancer (Part 2): Having it ‘My Way’
Head of Insight Martine gives a first-hand perspective of what it’s like to live with cancer, and additional insight into what it means to be a cancer patient. This is the second instalment of a three...
View ArticleRegional campaigns: Improving local uptake while staying on-message
Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and healthcare systems...
View ArticleLaunch of a Global Atrial Fibrillation Patient Portal on World Stroke Day
Blue Latitude Health announce, on World Stroke Day, the launch of Sign Against Stroke a patient and carer centric website for people impacted by AF, developed by the Sign Against Stroke Task Force to...
View ArticleBlue Latitude Health wins PMEA 2015 Innovation award
We are pleased to announce that Blue Latitude Health has won a PMEA 2015 award for our work with Eli Lilly and Company on the Lilly Medical Information Cascade. The project was shortlisted in two...
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