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Janssen extends the Blue Latitude contract for strategic marketing services...

We are pleased to announce that Blue Latitude have been reappointed to provide Janssen with strategic support and creative marketing services for their brand teams in the EMEA region. Following this...

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Tackling biosimilars – how to handle the threat to Pharma brands

Recently, Blue Latitude Health worked with a global pharmaceutical brand to develop a strategy for dealing with the introduction of biosimilars to the market. Their product, a treatment in the...

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Bigger than brand: Portfolio positioning for pharma

For many years, pharma have reduced the impact of loss of exclusivity (LOE) by launching alternative molecules to treat the same condition. Whilst the commercial intention of this is to maximise the...

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‘The Maggie’s Blues’ take on the London Culture Crawl for Maggie’s Centres

Blue Latitude Health is a healthcare creative marketing consultancy, and part of our day-to-day work involves working closely with oncology healthcare professionals and patients to understand their...

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10 tips for developing insightful pre-launch positioning

By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Head of Insight Martine Leroy...

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Blue Latitude Health shortlisted for two PMEA 2015 awards!

We are pleased to announce that we have been shortlisted for not one, but two PMEA 2015 awards for our Lilly Medical Information Cascade project. We were shortlisted in the Excellence in...

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Living with Cancer (Part 2): Having it ‘My Way’

Head of Insight Martine gives a first-hand perspective of what it’s like to live with cancer, and additional insight into what it means to be a cancer patient. This is the second instalment of a three...

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Regional campaigns: Improving local uptake while staying on-message

Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and healthcare systems...

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Launch of a Global Atrial Fibrillation Patient Portal on World Stroke Day

Blue Latitude Health announce, on World Stroke Day, the launch of Sign Against Stroke a patient and carer centric website for people impacted by AF, developed by the Sign Against Stroke Task Force to...

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Blue Latitude Health wins PMEA 2015 Innovation award

We are pleased to announce that Blue Latitude Health has won a PMEA 2015 award for our work with Eli Lilly and Company on the Lilly Medical Information Cascade. The project was shortlisted in two...

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